This relaunch design for the B2B platform of ARD advertising follows all a basic concept:
Inspiration, advice and service, always there when you need them.
All content is prepared and offered in an appropriate manner for the target audience and their needs, bundled into thematic information pools and made accessible through all relevant entries.
Audio and video content is integrated and even down-to-earth graphics and portfolios are brought to life through visual enhancement.
Through this interaction, the impressive strengths of ARD advertising quickly become clear: Quality and diversity in the program. First-class audiences. Attractive environments. Strong advertising effectiveness.