Video on Demand – Digital activation campaign
Activation concept for a premium video-on-demand service with more than 30 million potential customers.
With the launch of the campaign, the most impressive strengths of the service are illustrated in an eye-catching and entertaining manner by means of an interactive teaser trailer: Quality and diversity in the program. Exciting offers. World-class selection. Full flexibility.
Those who recommend the service to their friends via social media can enjoy the program for free for a certain period, and even get free access to an exclusive blockbuster on top.